Privacy policy
This Privacy Policy describes how Daze Sports Ltd, operating under the Daze Golf brand, (“Daze Golf”, the “Site”, “we”, “us”, or “our”) collects, uses, stores, and discloses your personal information when you visit, use our services, make a purchase from dazegolf.com, or otherwise communicate with us.
For purposes of this Privacy Policy, “you” and “your” means you as a customer, website visitor, subscriber, or other individual whose personal information we collect.
Please read this Privacy Policy carefully. By using or accessing our Site or Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Site or Services.
1. Who We Are
The Site is operated by:
Daze Sports Ltd
Company Number: 17324567
Unit A, 82 James Carter Road
Mildenhall, IP28 7DE
United Kingdom
Email: support@dazegolf.com
For the purposes of applicable data protection laws, Daze Sports Ltd is the data controller of the personal information we collect and process through our Site and Services.
2. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technologies, legal obligations, or operational practices.
When we update this Privacy Policy, we will post the revised version on our Site and update the “Last updated” date above. Where required by law, we may also notify you by email or through another appropriate method.
3. Personal Information We Collect
The personal information we collect depends on how you interact with our Site and Services.
Information You Provide Directly to Us
We may collect personal information that you provide directly to us, including:
Name
Email address
Phone number
Billing address
Shipping address
Order details
Payment confirmation information
Account login information, if you create an account
Customer support messages
Product reviews, comments, testimonials, or other content you choose to submit
Information submitted for customised or personalised products, such as text, names, initials, images, logos, artwork, design preferences, or other customisation details
If you choose not to provide certain information, you may not be able to use some features of our Site or complete a purchase.
Order and Shopping Information
When you browse or purchase from us, we may collect information such as:
Products you view
Products you add to cart
Products you purchase
Wishlist or saved items, if available
Order history
Return or exchange requests
Discount code usage
Abandoned checkout activity
Customised Product Information
Because Daze Golf may offer personalised and customised products, we may collect information you submit for customisation purposes. This may include uploaded images, artwork, logos, names, initials, text, design preferences, colour preferences, or other materials you provide.
We use this information to create, process, review, produce, and fulfil your customised order. Please make sure you have the necessary rights or permissions to use any images, logos, designs, or other materials you upload or submit to us.
Cookies and Automatically Collected Information
When you visit our Site, we may automatically collect certain information about your device and how you interact with our Site. This may include:
IP address
Browser type
Device type
Operating system
Pages viewed
Products viewed
Referring website
Time and date of visit
Clicks and interactions on the Site
Shopping cart and checkout activity
We may collect this information using cookies, pixels, tags, web beacons, software development kits, and similar technologies.
Cookies help us operate the Site, remember your preferences, improve your browsing experience, analyse traffic, measure advertising performance, personalise content, and show relevant advertisements.
Our Site may use cookies and similar technologies from Shopify, Meta/Facebook, advertising partners, analytics providers, email marketing platforms, SMS marketing providers, and other service providers.
For more information about cookies used by Shopify, you can review Shopify’s cookie information on Shopify’s official legal pages.
4. Information We Receive from Third Parties
We may receive personal information from third parties who help us operate our business, including:
Shopify and related Shopify services
Payment processors, including Shopify Payments and other payment providers
Shipping and fulfilment providers
Email marketing providers, such as Klaviyo or Shopify Email
SMS marketing providers
Advertising platforms, including Meta/Facebook
Analytics providers, including Google Analytics if we choose to use it
Customer support tools
Fraud prevention and security providers
We use information from these third parties in accordance with this Privacy Policy and applicable law.
5. How We Use Your Personal Information
We may use your personal information for the following purposes:
To Provide Products and Services
We use your personal information to:
Process and fulfil your orders
Process payments
Arrange shipping and delivery
Provide order confirmations and shipping updates
Manage returns, refunds, and exchanges
Provide customer support
Create and manage your customer account
Produce and fulfil customised products
Communicate with you about your orders or account
To Personalise and Improve Our Site
We may use your information to:
Improve our Site and customer experience
Understand how visitors use our Site
Analyse product performance
Improve product offerings
Develop new products and services
Troubleshoot technical issues
Test and optimise website content, layout, and functionality
Marketing and Advertising
With your consent where required, we may use your personal information to send or show marketing communications, including:
Email newsletters
Promotional offers
Product launches
Back-in-stock alerts
Abandoned cart reminders
SMS/text marketing messages
Advertising on Meta/Facebook, Instagram, Google, or other platforms
Personalised advertisements based on your interactions with our Site
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at support@dazegolf.com.
SMS Marketing
If you choose to opt in to SMS/text message marketing, we may collect and use your phone number and SMS consent preferences to send you text messages about product launches, promotions, order updates, abandoned cart reminders, and other marketing communications.
Message frequency may vary. Standard message and data rates may apply. Consent to receive SMS marketing is not a condition of purchase.
You may opt out of receiving promotional SMS messages at any time by replying STOP to any marketing text message. You may also contact us at support@dazegolf.com for assistance.
We do not sell, rent, or share your SMS opt-in data or SMS consent status with unaffiliated third parties for their own marketing or promotional purposes. We may share this information with service providers that help us deliver SMS messages on our behalf.
Security and Fraud Prevention
We may use your personal information to:
Detect, prevent, and investigate fraud
Protect the security of our Site
Verify orders and payments
Prevent unauthorised access
Enforce our terms and policies
Protect our business, customers, and service providers
Legal and Compliance Purposes
We may use your personal information to:
Comply with legal obligations
Respond to lawful requests
Maintain business records
Resolve disputes
Enforce agreements
Protect our legal rights
6. How We Share Personal Information
We may share your personal information with third parties where necessary to operate our business, provide our Services, comply with legal obligations, or protect our rights.
We may share information with:
Service Providers
This may include companies that provide:
Website hosting and e-commerce infrastructure
Payment processing
Order fulfilment
Shipping and delivery
Customer support
Email marketing
SMS marketing
Analytics
Advertising
Fraud prevention
Cloud storage
IT and security services
Shopify
Our store is hosted on Shopify. Shopify provides the e-commerce platform that allows us to sell products and services to you. Your information may be processed by Shopify in accordance with Shopify’s own privacy practices.
Payment Providers
Payment information is processed by third-party payment providers. We do not directly store your full credit card details. Payment processors may collect and process payment information, billing details, and fraud prevention information to complete your transaction.
Shipping and Fulfilment Partners
We may share your name, shipping address, phone number, email address, and order details with manufacturers, fulfilment partners, warehouses, shipping carriers, customs brokers, and delivery providers to fulfil your order.
For customised products, we may share the customisation details required to produce or fulfil your order.
Marketing and Advertising Partners
We may share certain information with advertising platforms and marketing partners to measure ad performance, build audiences, deliver relevant advertisements, and improve our marketing campaigns.
This may include information collected through cookies, pixels, tags, and similar technologies.
Legal Authorities
We may disclose personal information to law enforcement, regulators, courts, government authorities, or other third parties where required by law or where necessary to protect our rights, property, customers, or business.
Business Transfers
If we are involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.
7. Categories of Personal Information We May Share
Depending on how you use our Site, we may share the following categories of personal information:
Identifiers, such as name, email address, phone number, billing address, shipping address, and account details
Commercial information, such as order history, product preferences, cart activity, and customer support interactions
Internet or electronic network activity, such as browsing activity, device information, cookies, IP address, and interactions with our Site
Customisation information, such as images, text, artwork, logos, initials, design instructions, and other materials submitted for personalised products
Marketing and communication preferences, such as email subscription status or SMS consent preferences
These categories may be shared with service providers, payment processors, fulfilment partners, shipping carriers, advertising platforms, analytics providers, customer support providers, and other business partners as described in this Privacy Policy.
8. Targeted Advertising and Privacy Choices
We may use advertising technologies, including Meta Pixel and similar tools, to understand how visitors interact with our Site and to show relevant advertisements on third-party platforms.
Depending on where you live, certain uses of cookies, pixels, or advertising technologies may be considered a “sale”, “sharing”, or targeted advertising under applicable privacy laws.
Where required by law, you may have the right to opt out of certain targeted advertising or data sharing activities. You may manage cookie preferences through your browser settings, privacy settings on advertising platforms, or any cookie/privacy preference tools available on our Site.
We do not sell your personal information for money. However, some advertising or analytics activities may be considered a “sale” or “sharing” of personal information under certain privacy laws. Where applicable, we will provide you with the ability to opt out of such activities.
9. Email and Marketing Communications
If you subscribe to our emails, we may send you marketing messages about new products, promotions, product launches, content, and offers.
You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at support@dazegolf.com.
Please note that unsubscribing from marketing communications does not stop transactional or service-related communications, such as order confirmations, shipping updates, account notifications, return updates, or security messages.
10. User-Generated Content
Our Site may allow you to submit product reviews, comments, testimonials, images, or other user-generated content.
If you submit content to public areas of our Site, that content may be visible to other users and visitors. Please do not submit personal information that you do not want to make public.
We are not responsible for how other users or third parties may use, copy, distribute, or process information you voluntarily make public.
11. Third-Party Websites and Links
Our Site may contain links to third-party websites, apps, or services. These third parties operate independently and have their own privacy policies and terms.
We are not responsible for the privacy practices, security, content, or accuracy of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
12. Children’s Privacy
Our Site and Services are not intended for children under the age of 16.
We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us at support@dazegolf.com, and we will take appropriate steps to delete the information where required by law.
13. Data Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.
You are responsible for keeping your account login details secure and confidential. If you believe your account or information has been compromised, please contact us immediately.
14. Data Retention
We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to:
Provide our Services
Process and fulfil orders
Provide customer support
Manage returns, refunds, and exchanges
Maintain business and accounting records
Comply with legal and tax obligations
Resolve disputes
Prevent fraud
Enforce our agreements and policies
Protect our legitimate business interests
When personal information is no longer needed, we will delete, anonymise, or securely retain it as required or permitted by law.
Customisation files, such as images, logos, artwork, and design instructions, may be retained for a reasonable period to fulfil your order, handle customer support requests, process reorders, resolve disputes, and maintain business records.
15. International Data Transfers
We operate an online business serving customers in the United Kingdom, the United States, Europe, and other international markets.
Your personal information may be processed, transferred, or stored in countries outside your country of residence, including the United Kingdom, the United States, Canada, the European Economic Area, China, or other countries where our service providers, fulfilment partners, suppliers, manufacturers, or technology providers operate.
Where required by applicable law, we rely on appropriate safeguards for international transfers, such as contractual protections, Standard Contractual Clauses, UK International Data Transfer Agreements, adequacy decisions, or other legally recognised transfer mechanisms.
16. Your Privacy Rights
Depending on your country, state, or region of residence, you may have certain rights regarding your personal information. These rights may include:
Right to access the personal information we hold about you
Right to correct inaccurate or incomplete personal information
Right to delete personal information
Right to restrict or object to certain processing
Right to data portability
Right to withdraw consent where processing is based on consent
Right to opt out of marketing communications
Right to opt out of certain targeted advertising or data sharing where applicable
Right to appeal a decision regarding your privacy request, where applicable
To exercise your rights, please contact us at:
support@dazegolf.com
Before fulfilling your request, we may ask you to verify your identity. We will respond within the timeframe required by applicable law.
17. Complaints
If you have questions or concerns about how we handle your personal information, please contact us first at:
support@dazegolf.com
Depending on your location, you may also have the right to lodge a complaint with your local data protection authority or supervisory authority.
If you are located in the United Kingdom, you may contact the UK Information Commissioner’s Office.
18. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, SMS communications, marketing communications, or how we handle your personal information, please contact us at:
Daze Sports Ltd
Company Number: 17324567
Unit A, 82 James Carter Road
Mildenhall, IP28 7DE
United Kingdom
Email: support@dazegolf.com